Welcome.
Hi, I’m Paul.
I’m a 6th generation farmer raised on family land in rural Kyneton, Victoria.
Growing up, I watched my dad protect native vegetation and display the traits of a ‘conservationist’ without ever actually claiming the title. His care for the land birthed something in me that never left.
While at uni, I started thinking about land care at a bigger scale - how we relate to nature and more importantly, how we value it. I remember finishing my Masters and realising that while the government and NGO sectors were doing important work, there was opportunity for a private, for-profit “agent of change” to step in.
I heard a conversation about carbon credits on the radio while driving and I knew it might just be the answer.
In 2003, my wife Rachel and I launched Cassinia Environmental, a conservation and land management company with the goal of 30% of all land protected in balance with nature by 2030. Since then, we’ve raised five children on the same family land that continues to ground me today.
Cassinia has also branched out into several other ventures that contribute to the cause of seeing people and nature flourish, including Wilderlands and the various projects that sit under Cassinia Community, such as Banyan Education Fund and The Social Foundry.
To me, this work is inseparable from my faith. I believe in the fundamental goodness of the world we’ve been given and and I’ve found that whether I’m on the farm or working on a global carbon project, nature requires an approach of humility.
If you go to nature expecting to be nourished and ready to learn, you can’t help but flourish.
Not into reading? Have a watch of the Cassinia story above.